Neal J. Roese Northwestern University, USA

Neal Roese is a globally recognized theorist and expert in the psychology of judgment and decision-making. His research examines basic cognitive processes underlying choice, focusing on how people think about decision options, make predictions about the future, and revise understandings of the past. He is the John L. and Helen Kellogg Professor of Marketing at the Kellogg School of Management at Northwestern University and is jointly appointed as Professor of Psychology at Northwestern University. He teaches MBA, PhD, and executive education audiences about the psychology of decision making, consumer behavior, and brand strategy.