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Social Research
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Social Research
An Introduction

Second Edition
Additional resources:


December 2010 | 680 pages | SAGE Publications Ltd

The perfect book for any student taking a research methods course for the first time!

The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.

The second edition features:

- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory

- Updated chapters on interviews, questionnaire design, surveys, and focus groups

- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18

- An attractive new layout which aids navigability and enhances the book's student learning features

- A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites

- Many more practical examples helping bring theory to life!

Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.

 
PART ONE: STARTING YOUR RESEARCH
 
Getting Started: Theory, Research Question and Research Design
 
Being Ethical
 
Literature Searching and Reviewing
 
Theory and Research: Quality and Quantity
 
PART TWO: DATA-COLLECTION STRATEGIES
 
Introduction to the Process of Qualitative Research
 
Qualitative Interviewing
 
Focus Groups
 
Ethnography
 
Case Study Research
 
Collecting Textual and Visual Data: Public and Private
 
Grounded Theory as an Abductive Approach to Data Collection
 
Introduction to Quantitative Research Design
 
Hypotheses, Operationalization and Variables
 
Sampling
 
Survey Design
 
Collecting and Coding Quantitative Data
 
Methodological Innovations: Mixing Methods and E-Research
 
PART THREE: DATA ANALYSIS
 
Introduction to Qualitative Data Analysis
 
Coding Qualitative Data: Qualitative Content Analysis
 
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
 
Using Computer Software: Working with Nvivo8
 
Visual Analysis
 
Introduction to Quantitative Data Entry
 
Introduction to Quantitative Data Analysis: Describing Single Variables
 
Describing and Exploring Relationships between Two Variables
 
Inferential Statistics and Hypothesis-Testing
 
Data-Management Techniques
 
PART FOUR: PRESENTING RESEARCH
 
Presenting Research Findings

Supplements

An comprehensive resaerch book

Dr Colin Griffiths
Higher Education Afan Campus, Neath Port Talbot College
March 17, 2011

Well structured textbook, accessible and engaging. Guides student through research process in a helpful and user-friendly manner.

Mr Ian Llewellyn-Nash
Public Health, Birmingham City University
March 16, 2011

This is a comprehensive text and the use of hints and tips, stop and think boxes makes it accessible to a range of students ensuring comprehensive understanding.

Professor Susan Corr
Please select your department, Please select your institution
March 14, 2011

Excellant, well written and comprehensive.

Mr Bob Smale
Business School, Brighton University
March 9, 2011

Excellent reference work for Level 5 and final year undergraduate students.

Mr Damon Lane
History , Havering College of Further and Higher Education
March 8, 2011

Useful text for students undertaking Research Methods and dissertations

Mrs Angela Pike
School of Appl. Social & Community St., Liverpool John Moores University
February 25, 2011

Useful text for students undertaking Research Methods followed by dissertation.

Mrs Angela Pike
School of Appl. Social & Community St., Liverpool John Moores University
February 25, 2011

A very useful book that I will recommend to students pre and post registration who are interested in social research. The book offers clear understanding of the fundemental components in this subject area. Well presented with useful hints and tips.

Mr Keith Ford
Sch of Health,Community & Educ Studies, Northumbria University
February 23, 2011
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