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As in previous editions, Strategic Management provides a comprehensive framework for designing and delivering strategy, written in an engaging, contemporary style. In the 10th edition, the authors provide an array of new cases and embrace topical themes including sustainability strategy, digital transformation, and deglobalisation. This is a must read text for any introductory course on strategic management.
For almost two decades, Lynch's 'Strategic Management' series has been at the forefront of transforming the teaching of strategy. With each edition building upon its predecessor, the 10th edition continues this success story with a fresh perspective and updated content. This is not just a textbook; it is an indispensable resource for anyone seeking to understand the intricacies of strategic decision making.
An excellent resource full of up to date cases and examples in an easy to read format. An ideal resource for UG and PG strategy learners and stacked full of workshop exercises and case studies for teaching professionals. This will make be a welcome new edition to our reading list.
I'm teaching Strategic Management at Masters level and consider the book as an excellent guide for students. It's rich with cases and good style of presentation of concepts.
