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Social Research
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Social Research
An Introduction

Second Edition
Additional resources:


December 2010 | 680 pages | SAGE Publications Ltd

The perfect book for any student taking a research methods course for the first time!

The new edition of David and Sutton's text provides those new to social research with a comprehensive introduction to the theory, logic and practical methods of qualitative, quantitative and mixed methods research. Covering all aspects of research design, data collection, data analysis and writing up, Social Research: An Introduction is the essential companion for all undergraduate and postgraduate students embarking on a methods course or social research project.

The second edition features:

- Brand new chapters on visual methods, case study methods, internet research, mixed methods and grounded theory

- Updated chapters on interviews, questionnaire design, surveys, and focus groups

- Improved coverage of qualitative and quantitative methods of data analysis, including practical instruction on the latest versions of software packages NiVivo 8 and SPSS 18

- An attractive new layout which aids navigability and enhances the book's student learning features

- A companion website (www.uk.sagepub.com/david) with PowerPoint slides and links to useful websites

- Many more practical examples helping bring theory to life!

Designed for social science students with no previous experience, this book provides a balanced foundation in the principles and practices of social research.

 
PART ONE: STARTING YOUR RESEARCH
 
Getting Started: Theory, Research Question and Research Design
 
Being Ethical
 
Literature Searching and Reviewing
 
Theory and Research: Quality and Quantity
 
PART TWO: DATA-COLLECTION STRATEGIES
 
Introduction to the Process of Qualitative Research
 
Qualitative Interviewing
 
Focus Groups
 
Ethnography
 
Case Study Research
 
Collecting Textual and Visual Data: Public and Private
 
Grounded Theory as an Abductive Approach to Data Collection
 
Introduction to Quantitative Research Design
 
Hypotheses, Operationalization and Variables
 
Sampling
 
Survey Design
 
Collecting and Coding Quantitative Data
 
Methodological Innovations: Mixing Methods and E-Research
 
PART THREE: DATA ANALYSIS
 
Introduction to Qualitative Data Analysis
 
Coding Qualitative Data: Qualitative Content Analysis
 
Semiotic and Narrative Forms of Discourse Analysis and Doing Conversation Analysis
 
Using Computer Software: Working with Nvivo8
 
Visual Analysis
 
Introduction to Quantitative Data Entry
 
Introduction to Quantitative Data Analysis: Describing Single Variables
 
Describing and Exploring Relationships between Two Variables
 
Inferential Statistics and Hypothesis-Testing
 
Data-Management Techniques
 
PART FOUR: PRESENTING RESEARCH
 
Presenting Research Findings

Supplements

An excellent introduction to Social Research for students. Comprehensive in content and well illustrated with case studies.

Professor Paul Fenton
Undergraduate Programmes, Oasis College London
June 29, 2011

this is a great text for my level two and three students engaging in a range of research methods - re garding people and clothing why we wear what we wear

Ms Donna` Bevan
Journalism , Southampton Solent University
June 28, 2011

This is clearly written reference book for research methods, that could be used as an introductory text for undergraduates as well as being a useful resource for postgrads. I particulary like the 'consider this' 'stop and think' and 'hints and tips' boxes as a way of highlighting important points to readers. I also like that individual chapters are provided for analysis of quantitative and qualitative data as so often research methods books gloss over the analysis of the data.

Dr Hilary Bungay
Health , Canterbury Christ Church University
June 23, 2011

Meant as a guide for Master thesis work

Professor Hans Schenk
Economics , Utrecht University
June 23, 2011

A very good book on social research methods - focusing on the social sciences.
Essential reading!

Dr Ray Higginson
School of Care Sciences, Glamorgan University
June 22, 2011

This text is a level 7-8 introductory research text that contains a broad overview of a variety of methodological routes. While it will not be used as a significant text, I will order 4 for purchase for the library

Dr William Evans
Dept of Nursing, Tralee Institute of Technology
June 17, 2011

Good all round book for the social researcher starting out

Dr Richard Peake
Law , Leeds University
June 13, 2011

Extremely accessible - an excellent introduction.

Mr Steve Dixon
Education and Creative Arts, Newman University College
June 2, 2011

A good update from the first edition. All area of social research covered and in very easy to follow terminology.

Mr Anthony Birch
Please select your department, Please select your institution
May 3, 2011

Excellent text that covers all aspects of social research. I have found the companion website useful and it has contributed to my teaching. I think the idea of using boxes to give students time to think about what they have read is very good.

Mr Simon Nixon
Faculty of Health, Birmingham City University
April 27, 2011